Thursday, July 10, 2014

FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind ShiftThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.

FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst.

From the book description on Amazon:

“Mobile has reprogrammed your customers’ brains.

“Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

“Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

“Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.”

Get this podcast:

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Publisher: Groundswell Press
Hardcover, 272 pages
Published June 2014
ISBN-10: 0991361008
ISBN-13: 978-0991361007

Purchase at Amazon US (US Kindle edition), Amazon Canada (Canada Kindle Edition), or Amazon UK (UK Kindle edition).

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 07/10 at 01:39 PM
Show Notes • FIR Reviews • (1) Comments • Permalink

Wednesday, July 09, 2014

Media Bullseye Roundtable joins the FIR Podcast Network

Media Bullseye RoundtableWe here at the FIR Podcast Network are excited to announce the latest addition to our lineup of shows: the Media Bullseye Roundtable.

Longtime listeners may remember the Roundtable, which we referenced frequently on The Hobson & Holtz Report. Each week, the show’s host joined a guest co-host to discuss three communication-related stories from the previous week. Guest hosts included thought leaders like Doug Haslam and Bryan Person.

Chip GriffinThe Roundtable—produced by longtime FIR sponsor CustomScoop—was suspended a couple years back for various reasons, but CustomScoop CEO Chip Griffin has revived it. The first shows of the reborn podcast have included Sarah Santucci of SMS strategies talking about PR spam, social media advertising, and oversight of marketing activities; and Doug Haslam digging into PR data, metrics, and audiences. The first new episode found Chip reunited with former CustomScoop executive Jen Phillips.

Beginning with the episode planned for next Tuesday, July 15, the Roundtable will become part of the FIR Podcast Network. You’ll be able to get it through our “Everything” feed (which delivers every FIR Podcast Network episode to you) or through a dedicated feed just for the Roundtable. It’ll also be available through all the various podcast directories, including iTunes.

We hope you’ll join us in welcoming Chip and the Roundtable to the FIR Podcast Network!

Posted by shel on 07/09 at 12:35 PM
Media Bullseye Roundtable • News • (0) Comments • Permalink

Monday, July 07, 2014

FIR Presents Inside PR 376: A Native Advertising No-No and Panda Preys on News Release Sites

FIR Presents Inside PRIn this episode of Inside PR, Martin Waxman and Joseph Thornley discuss two news-related topics: one newspaper’s reported intent to assign staff reporters to create native advertising; and the impact of Google’s Panda 4.0 algorithm changes on news release sites.

Reporters required to write native advertisements?

First, we give a shout out to Jesse Brown‘s Canada land podcast. In a recent episode, Jesse interviewed Giga Om’s Mathew Ingram about an apparent move by Toronto’s Globe and Mail to require regular reporters to make themselves available to write native advertisements. If you care about the state of journalism, the Canada land podcast is a must-listen.

Panda 4.0 preys on news release sites

Google has never really been happy with the news release and news release services. For some time, Google has advised content creators to put no follow tags in the links in their news releases. They view this as a paid link, not an organic link, and do not want authority to transfer via such paid links. It appears Google decided that voluntary action was not sufficient. Shortly after its Panda 4.0 algorithm changes were implemented, news release sites such as PRWeb, PR Newswire and Business Wire experienced a significant sharp decrease in the traffic they received via search engines.

How are you adjusting your promotion programs to compensate for Google’s moves on the news release sites?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/07 at 09:31 AM
Show Notes • Inside PR • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #763: July 7, 2014

FIRIntro: CustomScoop’s "Media Bullseye Roundtable" joining the FIR Podcast Network, changes in how to subscribe to "TV @ Work";

Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo;

News That Fits: The future of the workforce may be part-time says Google; Dan York’s Tech Report: goodbye Orkut, Skype ends developer program, and more; the rise of social professional networks; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; British firms lose £46K ($78K) per year due to negative online content; Igloo Software promo; the past week on the FIR Podcast Network; language matters in the customer experience;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 7, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 14…

Posted by neville on 07/07 at 12:31 AM
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Wednesday, July 02, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 29: July 2, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael interview #ThoughtLeader Lydia Sugarman in what she describes as a 50,000 feet-level conversation. Lydia’s definition of a #ThoughtLeader is someone who can take prevailing tools and ideas and re-work them into something new that better serves people.

Lydia shares her insights about marketing automation and how companies, especially those transitioning from traditional marketing to automation, find the right technologies or tools and use these tools to be successful. In marketing automation, you can have a 360 degree view of the customer that will help you better define their needs and respond to those needs. Relating her point to the Thought Leadership Funnel (http://thinkaha.com/thoughtleadershipfunnel), Lydia points out that marketing automation allows a 360 degree view of customers in real time and enables the company to nurture the customers to becoming advocates.

Lydia SugarmanLydia notes that some companies or individuals get intimidated by the cost of investing in marketing automation. She cites a recent study that differentiated first-time marketing automation buyers with established marketing automation users. The study found that buyers are cost-conscious and customers are feature-focused. What this means is that companies need to look at marketing automation as a worthwhile investment and it sets the beginning of everything for a company.

The interview touches on the question of choosing the right technology for automation, and here, Lydia points out that technology is not the end-all and be-all because technologies are just tools, relationships are more important. Keep return on relationship in mind vs. return on investment. Another interesting topic discussed was the frequently asked question on whether all employees should be advocates, to which Lydia says that employees should always have the excitement and passion, and knowing that they are making a difference would convert them into advocates.

Mitchell asks, when automation allows a 360 degree view of a customer, how much of the organization should be able to access that view? Lydia gives an interesting response where, technically, not all need to see everything. Marketing, sales, even accounting can have access to that 360 degree view but they need permission to see certain information, and the marketing automation tool should be able to have that feature.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• The worst thing for any company is for people to just come in & go through the motions, complacent, with no contribution. @venntive
• The tools are out there, it’s just a matter of using them. @venntive
• People talk! We just want to give a reason for them to speak well of us. @venntive
• We need to have a marketing dashboard. @happyabout


Guest Bio:

Lydia is the founder and owner of Venntive, a B2B technology company that offers an integrated platform for marketing automation, sales and relationship management applications. It specializes in developing and executing strategic online marketing and sales plans via Integrated Agile Marketing engagement.
To find out more about Lydia Sugarman, visit the website: http://www.venntive.com or follow @venntive on Twitter.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/02 at 12:41 PM
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Tuesday, July 01, 2014

FIR presents AllthingsIC with Rachel Miller episode 8 July 1 2014

AllThingsICWelcome to the eighth episode of All Things IC with Rachel Miller.

In this podcast Rachel highlights The Big Yak unconference she recently co-hosted alongside her fellow The IC Crowd co-founders Jenni Wheller and Dana Leeson. It was held at eBay’s offices in London on Saturday 28 June and was attended by approx 150 communicators. Rachel interviews some of the delegates and shares what was discussed. Plus she interviews Ciara O’Keeffe from new mobile app provider Beem, to discover how companies are blending internal and external communication.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir8 so you can grab a cup of tea, sit back and relax and enjoy the show.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2014 I was awarded the inaugural Best Individual Contribution to Internal Communication award from the Chartered Institute of Public Relations (CIPR Inside). I was named one of the UK’s leading social business influencers in 2013, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 07/01 at 01:56 PM
AllthingsIC • (0) Comments • Permalink

FIR On Strategy with Andrea Vascellari: Digital Strategy - Planning

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework,” an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series is linked to the related episode of the FIR On Strategy podcast.

The “planning” phase of your strategic communication plans is about aligning the resources and prioritizing the actions of an organization as it strives to achieve its goals. Whether you are working on a PR or a marketing initiative, a good plan is meant to serve as a roadmap.

Adaptive Digital Strategy Framework - Process
Get the full-sized image here

A solid communication plan will make it possible to target your communication accurately in the short and long term helping you map out how to raise the profile of an organization over time. A plan makes your communication more efficient, effective, and lasting. Here’s a summary of the posts and podcast episodes that explore the planning phase of the Adaptive Digital Strategy Framework.

I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.

Posted by shel on 07/01 at 08:24 AM
FIR On Strategy • (0) Comments • Permalink

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